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Keyword search: Donut Time (Primary source documents → newspapers)
Categories: Economics and Business → Marketing
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Doughnut Time aims to increase its market share and competitiveness by launching a new range of products. They are going to sell a range of fresh juices and smoothies in addition to their current product range. You are to prepare a marketing feasibility study in report format to assess the viability of introducing the new product range.
Guidelines:
To complete this task you should:
Conduct research then select information from primary and secondary sources to gather data on the business, its products and the marketplace
Organise your research to form a SWOT analysis
Your feasibility study will:
Describe the current business situation at Donut Time. Be sure to include who the competitors are, the target market and market segmentation and consumer behaviours
Explain Donut Times' current product strategies
Using your SWOT analysis, identify issues in entering a new market and interpret the trends, patterns and relationships
Evaluate the viability of introducing a new product range
Formulate a recommendation as to whether or not it is feasible to implement the new product range. Justify the recommendation (using evidence - primary and secondary)
The 7 Ps are a set of recognised marketing tactics, which you can use in any combination to satisfy customers in your target market. The 7 Ps are controllable, but subject to your internal and external marketing environments. Combining these different marketing tactics to meet your customers' needs and wants is known as using a 'tactical marketing mix'.
What is Market Segmentation?
